Posterior Motives

When personal trainer Kelly Brabants launched her eponymous fitness and lifestyle brand Booty by Brabants last year, the North Easton native found herself teaching the class of her dreams—in workout gear she hated.

“A lot of the activewear on the market just didn’t have the stretch I needed,” recalls Brabants, whose trademarked rump-roasting cardio class blends Brazilian dance, classical ballet and kickboxing. “I’d have clients stop in the middle of a squat to pull up their pants or take a break because they had a huge wedgie. Nobody likes it, but that’s what’s available.”

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