Not Your Average BBBasic is Here!


Hi Babes! I’ve been working toward this day for the past 7 months and I am SO excited to finally be introducing BBB’s newest collection just in time for spring and summer.  The past few years I’ve created swimsuits and while I absolutely loved creating swimwear for you guys, the more I get to know you and receive your feedback, the more I realize there’s still such a gap in the athleisure industry that I want to prioritize and keep filling for you.

Every year, I spend months on end designing, creating and testing out new products until I feel 100% confident in the style and feel of them.  I can honestly say that I’ve never felt more sure or passionate about any collection than I do about the Not Your Average BBBasic line and I wanted to take this opportunity to share a bit of background on my vision and inspiration behind it all!

I created the Not Your Average BBBasic line based off the idea that simple is sexy and that basic fashion doesn’t have to be boring.  I believe that woman should wear what makes them feel sexiest and a lot of the time, the most comfortable and “basic” wardrobe additions are the ones that allow you to look your best, because you feel your best.  Comfort is key! The silky-smooth fabric used for this line is unlike any other material I’ve experienced, so I put it in a category of its own.  Think dry-fit meets spandex, but we’re calling it contour-fit for the way it shapes and defines body types of all shapes and sizes.

Another thing I love about simple, understated wardrobe pieces like these is the way they allow your personality to shine the brightest.  They match with anything, so you can make them your own by pairing them with accessories or glamming them up with hair and makeup.  Like a lot of you I’m sure, I used to obsess over having “nothing to wear” but I realized that by having a few perfect “basics” in my closet, I had the building blocks for any day or night outfit I needed. 

Over the past 2 months I’ve been living in these leggings, shorts and tops because I feel the most me when I’m in them.  Below are some of my favorite ways to style these new pieces.  I hope you guys love them as much as I do and make sure to hashtag #notyouraverageBBBasic in your photos! I can’t wait to see how you make them your own!

XO,

Kelly


Leave a comment