Kelly's Story

#oBBBsessed


 

CHAPTER 3

Booty by Brabants is Born

 

I was building my momentum while working at Equinox, but I had always wanted to create a business that would allow me to work for myself every day, and I finally had the right concept.

Women were continuously coming up to me at the gym and asking me about my fitness routine and diet. I would offer to train them, but many couldn’t afford personal training at about $110-120/hour. I started to brainstorm ways I could cater to more people, and realized that a group fitness class (focused on my core values) could allow my clients to get the same type of intense workout at a tenth of the price. That’s when my signature class and brand—Booty by Brabants—was born.

I looked all around town and found a little studio in Chinatown. I was so excited to finally do my own thing, I made the first workout free in order to get as many people in the door as possible.

All I can remember is how nervous I was. We had such an amazing turnout, even though it was one of the worst classes I’ve ever taught. I was shaking and my voice was quivering. The class was mainly filled with friends and family. They showed up, supported me, and made it an experience I’ll never forget.

Even though the class didn’t go as planned, I got the feedback I needed in order to make it better. Looking back, it was a great way to test out my concept with a forgiving audience before I put it out into the world. There were a lot of changes I had to make to improve it, and I did.

After a bit of time in the Chinatown space, I got approached by a big hotel gym. From there, I started teaching BBB at luxury gyms throughout Boston.

 

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Chapter 4: Turning an Idea Into a Business

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