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About

“I am going to create the perfect, universal pair of leggings, and every woman in the world will want to wear them.”

This was the dream of our founder Kelly Brabants in 2014. A dream that inspired our clothing line which unites women of all shapes, sizes, and ages by removing unnecessary numbers from the shopping experience – because numbers don’t define us. Our durable, one-size-fits-most leggings and collection of athleisurewear are designed to flatter all body types while promoting comfort and confidence from the inside out. A Boston native with Brazilian roots, Kelly is a former dancer and motivational fitness instructor known for her uplifting, 50-minute booty-shaping workout. When combined with her undeniable eye for forecasting fashion trends and her burning passion to inspire others, you get an innovative lifestyle brand with heart and wellness at its core.

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“so much more than a pair of pants”

At Booty by Brabants, everything we do and have done since our first sale has been driven by our heart and our genuine commitment to contributing more to the world than just apparel. Our inclusive, one size leggings were purposefully designed for all women – no matter their race, shape, ethnicity, age or sexual orientation – but our products serve only as a symbol to who we are as a company. They speak to who we are, but we’re so much more than a pair of pants. Booty by Brabants has created a safe and welcoming community that unites and lifts people. We showcase and embrace the beautiful differences of our customers, our models and our team members. We use our heart to shed light on and raise money for societal issues that need attention; we use our heart to ignite change by taking action and motivating our community to follow our lead.

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Our Story

First came the Booty by Brabant class, a product of BBB founder Kelly’s background and authentic passion for dance and fitness, as well as her desire to scale what was a flourishing personal training career at the time. It quickly caught fire as one of the most sought-after workout classes in the city of Boston and since its inception, the Booty by Brabants workout has served as a community platform to give back, raising more than $300,000 for different nonprofit organizations around the world. In response to the current pandemic, Kelly has donated 100% of proceeds from her new virtual workout classes to COVID-19 relief funds.
Organically, the line of athleisure followed the workout, emulating its inclusive approach with a unique one-size-fits-all sizing model. A clothing company that started in 2014 by selling leggings out of a suitcase, there are now hundreds of thousands of women across the world feeling beautiful, strong and empowered in Booty by Brabants apparel from head to toe. Together, these women have bonded over their love for the brand, creating an engaging, supportive social media community known as the “BBB Fam.”

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Boston is home for the family-run business, but the brand’s inspiration is drawn from the vibrant culture in Rio de Janeiro, Brazil, the birthplace of samba, sunshine, and every product BBB makes.